Inne - 2022
Role & Responsibilities:
> Single product designer.
> Conduct User interviews and Usability testing sessions.
> Frame solution considering user needs and development constraints.
> Create flows, wireframes and high fidelity prototypes.
Tracking Cervical Fluids
Efficiently tracking cervical fluids is paramount for understanding fertility among individuals with uteruses. However, the engagement level with this feature within the inne app was disappointingly low, with only 66 out of 1100 cycles being actively tracked. Our primary objectives in addressing this challenge were to:
Investigate and comprehend the underlying reasons for the low engagement.
Revamp the feature based on identified issues.
Increase user engagement with feature.
Research & Approach
Following the identification of several assumptions and queries, along with internal discussions with customer support and teams closely associated with users, we initiated a survey and conducted interviews with select individuals, yielding the following insights:
Insights
💡 A considerable number of people believe there is not enough benefits worth the time/effort of tracking.
💡 Most of them who do observe their cervical fluids have issues categorising accordingly to what is shown in the app.
💡 Current information displayed on feature did not bring enough clarification.
As recommended by a colleague from science team — the reading of “The Billings Method” by Dr Evelyn Billings was a must.
The book describes more practical and relatable characteristics of cervical fluids, for example the feeling on the outside of the vagina. This gave us insights of what else we could use as a resource that could set us apart from other apps.
Outcome & Impact
Considering the scientific nature of the product and constraints we had with content - we decided to go with a solution that was both easy to implement and that we believed brought more value to the customers:
Break down a fluid into more characteristics that users could rely on.
The action plan consisted in
Breaking down each fluid in 3 characteristics → visual, sensation and texture.
A curated content section about cervical fluids → post MVP
A visual guide of realistic and relatable fluids → post MVP
We launched an A/B testing to compare engagement through the old and new experiences, the new design having an approximate 9% raise compared to older version.
Old vs New Version